IIP_V3_2024_BS_21_148 Service Marketing

List of Editors:

Name: Dr S Renugadevi

IIP ID: IIPER1674130845

Details:

Aim & Scope:

The main aim of this book is to create self-learning key to understand the basic concept of service marketing. The title services marketing emphasis that service delivery and improving service over time and not merely about marketing services. Services marketing is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services marketing focuses on advertising intangible transactions that provide value to customers Advertisers use effective services marketing strategies to build trust with their customers and show them how their service can benefit them. Businesses may base their services marketing strategies on the promotion of ideas, benefits and promises to help them sell their services. This book will cover the original research articles and concept oriented chapters related to service marketing. And also this book will cover the challenges of service marketing and real time case studies. The content of this book will be useful for students, research scholars and academicians in knowing the service marketing concepts and strategies.

List of Topics:

• Introduction to Services Marketing
• Service Marketing Environment
• The Service Marketing Mix
• Customer Expectations and Perceptions of Services through
• Marketing Research
• Customer Relationship Management in Services
• Service Quality
• Service Segmentation and Targeting
• Market Positioning and Blueprinting in Services
• Service Product and Operation
• Role of Employees and Customers in Service Delivery
• Pricing of Services
• Distribution of Services
• Promotions and Services capes in Services
• Service Strategies
• Service Marketing Models

Series Editors:

Dr.S.Renugadevi M.Com,M.Phil, Ph.D., Professor Commerce (CSCA) Dr.N.G.P. Arts and Science College Coimbatore, India renugafatima@gmail.com

Dr.V.Nirmaladevi M.Com, M.Phil, PGDCA, Ph.D., MBA., M.Com CA., Associate Professor and Head of the Department Commerce Sri Ramakrishna College of Arts and Science Coimbatore, India drvnirmaladevi@gmail.com

Dr.P.Kalaiselvi M.Com, M.Phil, Ph.D., Assistant Professor Commerce Fatima College (Autonomous) India sri9994103014@gmail.com

Mr.P.Ramakrishnan M.Com, MBA., M.Phil, TNSET.,Assistant Professor Commerce Kalasalingam Academy of Research and Education India jasmineramakrishnan@gmail.com

Important dates:

Chapter/paper submission starts on: 31.7.24
Last date for chapter/paper submission:20.9.24
Acceptance notification:25.9.24
Last date for registration:30.9.24

Author Benefits:

Peer reviewed publication
Selected chapters will be indexed in RSquareL and other indexing platforms including Amazon, Google Books etc.
Publication of chapter in book series with ISBN/ISSN
Publishing in IIP Proceedings Digital Library with DOI
Open access mode of publication in IIP Digital Library
Optimized searching options to increase the visibility of the work to readers and other researchers which helps in citation
Unique dashboard to Author
Easy paper/chapter management system with transparency of the process including peer review
One complimentary copy per chapter
Certificate to all authors who contributed chapter(s)

Note : IIP(Imprint of Selfypage Developers pvt ltd) is an International Publisher listed in Global Register of Publishers. As per the UGC guidelines,points may be considered for API Score and also in the application process of NAAC & NBA Accreditation under the heading"Chapter Publication in an Edited Book with ISBN by International Publisher".IIP assures that Chapter publication and Editorship is done as per the UGC guidelines and ISBN can be verified at Raja Ram Mohun ISBN agency Govt.website for its authenticity. However considering points for publication is upto the committee members of respective bodies and IIP is not responsible for it.

Chapter submission procedure:

Step 1: Go to IIP website www.iipseries.org
Step 2: Register in the portal by clicking on Signup
Step 3: You can submit chapter at your dashboard or directly through IIP website after you login
Step 4: Click on submit chapter for edited book
Step 5: Select the book series title along with Book Series ID to which you wish to submit
Step 6: Upload all necessary details along with your chapter in word file format. Refer IIP Paper format at download in IIP Website

Registration fee:

30 USD for Authors from other countries
INR 2000 for Authors from India

For any queries:

Contact:+91-8861524620
Mail us: editedbook@iipseries.org